blog.msurveys.com

I recently had a thought about using Facebook for panel recruitment and engagement - a lot of what GMI's panel management software offers could actually be embedded into Facebook through using the GMI NetPanel2 web services in conjunction with the Facebook platform API. A couple of evenings later, and I have this:



Rather basic at the moment, but the beginnings of GMI NetPanel2/Facebook application integration...

*Update*: I improved on the layout a bit, so now different panel functions appear in the original Facebook style tabs. The more I play with this, the clearer it becomes that survey panel management can really be embedded deeply inside Facebook, both in terms of look and feel, and functionality.

What this means is that instead of creating panelist portal websites or similar recruitment efforts, we can develop a Facebook application for a given panel/community you want to build. When a facebook users adds the application to their profile, they're automatically being added to the panel through the NetPanel2 software, and from there you can allocate surveys to all or a subset of your Facebook users - and the links to complete these surveys will appear on the application canvas and optionally on their profile pages.

In short, I think this could be a useful way for a market research company or consumer brand to recruit and interact with Facebook users. Agree?

GMI has just announced a project I'm involved in, together with Diana Derval from Derval Research:

SLIC, the Second Life Interview Corner, featuring probably the world's first interviewing sofas! :-)

It's already been picked up by both Research magazine and MrWeb.