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Thursday, December 21, 2006
MR waking up to mobile - roundup
Over the last few weeks, I've seen a number of press and news releases announcing mobile survey solutions.
Only today, Research Magazine reports on Greenfield's effort called Text2Express. This comes a week after announcing OTX's partnership with The N and MBuzzy. Both these efforts appear to be US-based only.
In the UK, Lightspeed launched a mobile panel (on a pilot basis) back in November, and Embrace Mobile suddenly got a fair amount of publicity, and expanded into the US by opening an office in the Bay area. To my knowledge Embrace Mobile are working with a number of MR software companies, integrating their mobile survey data collection platform with the existing web survey/panel software by these companies.
This is of course not meant to be an exhaustive list of what's on offer, but just a roundup of the buzz I've been hearing recently. Feel free to leave a comment if you've come across any other interesting news in this area.
Only today, Research Magazine reports on Greenfield's effort called Text2Express. This comes a week after announcing OTX's partnership with The N and MBuzzy. Both these efforts appear to be US-based only.
In the UK, Lightspeed launched a mobile panel (on a pilot basis) back in November, and Embrace Mobile suddenly got a fair amount of publicity, and expanded into the US by opening an office in the Bay area. To my knowledge Embrace Mobile are working with a number of MR software companies, integrating their mobile survey data collection platform with the existing web survey/panel software by these companies.
This is of course not meant to be an exhaustive list of what's on offer, but just a roundup of the buzz I've been hearing recently. Feel free to leave a comment if you've come across any other interesting news in this area.
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Tuesday, December 12, 2006
Calculating the ROI of Second Life
Just thought I'd point you to a great post at the Hill Holliday blog, consisting of slides and thoughts by Ilya Vedrashko. That post itself is partly in response to a discussion at Free Beer about traffic numbers for builds/land of some of the recent big business entrants into Second Life.
Interesting reading for anyone considering the ifs and whys of getting involved in Second Life as a company.
Interesting reading for anyone considering the ifs and whys of getting involved in Second Life as a company.
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Friday, December 01, 2006
Philips Design: concept testing and co-creation in Second Life
Via reBang:
Philips Design has entered Second Life. From the Philip's press release:
It will be interesting to see how they pull this off, but it's exactly along the lines I've been thinking ever since I first started experimenting with Second Life in relation to market research - virtual concept testing and co-creation being some of the most obvious (if not necessarily straightforward to implement) potential applications.
Philips Design has entered Second Life. From the Philip's press release:
"Philips Design and Rivers Run Red, the virtual world design agency, have signed a collaboration agreement to establish a Philips Design presence within the imaginary, on-line community known as Second Life. Philips Design intends to use it’s presence in Second Life to gain feedback on innovation concepts, engage residents in co-creation and gain a deeper understanding of potential opportunities in this virtual environment.
…
In addition to exploring this virtual world to gain insights into potential opportunities, Philips Design will have a space on Second Life where virtual concepts can be tested and residents can participate in co-design projects. In this way, Second Life users can have a greater say in the kind of colors, ergonomics, functionality and other features of products they may wish to buy in this virtual world. This will allow Philips Design to find new ways of relating to end users. Having such direct feedback can significantly enrich the design process and lead to innovative and surprising end results. This fits with the Philips Design philosophy that design should be based around people and grounded in research. It also corresponds to Philips Design’s firm belief that the future of design lies in the co-creation of products."
…
In addition to exploring this virtual world to gain insights into potential opportunities, Philips Design will have a space on Second Life where virtual concepts can be tested and residents can participate in co-design projects. In this way, Second Life users can have a greater say in the kind of colors, ergonomics, functionality and other features of products they may wish to buy in this virtual world. This will allow Philips Design to find new ways of relating to end users. Having such direct feedback can significantly enrich the design process and lead to innovative and surprising end results. This fits with the Philips Design philosophy that design should be based around people and grounded in research. It also corresponds to Philips Design’s firm belief that the future of design lies in the co-creation of products."
It will be interesting to see how they pull this off, but it's exactly along the lines I've been thinking ever since I first started experimenting with Second Life in relation to market research - virtual concept testing and co-creation being some of the most obvious (if not necessarily straightforward to implement) potential applications.
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