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Friday, April 21, 2006
Motorola Generation Here - 3G
Interesting Motorola survey on the real-world impact of 3G:
"Motorola's global survey of 3G users explores the human side of next-generation mobiles. 'The Generation HERE Report' reveals that the take-up of the latest super-handsets and services is not only growing, but is also fundamentally changing the way in which users live and communicate."
You can download the full report or a report summary.
(via experientia)
"Motorola's global survey of 3G users explores the human side of next-generation mobiles. 'The Generation HERE Report' reveals that the take-up of the latest super-handsets and services is not only growing, but is also fundamentally changing the way in which users live and communicate."
You can download the full report or a report summary.
(via experientia)
Tuesday, April 11, 2006
Europe Surpasses North America In Instant Messenger Users
comScore Networks, the leader in digital media measurement, today released the results of an analysis of instant messenger (IM) usage in various parts of the world.
According to the study, eighty-two million people, or 49 percent of the European online population, used IM applications to communicate online in February. In comparison, sixty-nine million people in North America, or only 37 percent of the online population, used IM during the same timeframe. Interestingly, the analysis showed that IM is most heavily used in the Latin American region, with 64 percent of the online population using IM in February.
The MSN Messenger application has the strongest penetration worldwide, with 61 percent of worldwide IM users utilizing the application in February. MSN Messenger is also dominant in Latin America, reaching more than 90 percent of IM users, and in Europe and Asia Pacific, reaching more than 70 percent of IM users in each region. North America is the most competitive IM market, with MSN Messenger, AOL/Aim and Yahoo! Messenger each garnering between 27 percent and 37 percent of IM users in February.
Additional IM programs are gaining ground, especially outside of North America. Skype is now used by 14 percent of IM users worldwide, although this application is used by only 3 percent of the online population in North America. Skype appears most popular in Asia Pacific, reaching 26 percent of the region’s IM user population."
According to the study, eighty-two million people, or 49 percent of the European online population, used IM applications to communicate online in February. In comparison, sixty-nine million people in North America, or only 37 percent of the online population, used IM during the same timeframe. Interestingly, the analysis showed that IM is most heavily used in the Latin American region, with 64 percent of the online population using IM in February.
The MSN Messenger application has the strongest penetration worldwide, with 61 percent of worldwide IM users utilizing the application in February. MSN Messenger is also dominant in Latin America, reaching more than 90 percent of IM users, and in Europe and Asia Pacific, reaching more than 70 percent of IM users in each region. North America is the most competitive IM market, with MSN Messenger, AOL/Aim and Yahoo! Messenger each garnering between 27 percent and 37 percent of IM users in February.
Additional IM programs are gaining ground, especially outside of North America. Skype is now used by 14 percent of IM users worldwide, although this application is used by only 3 percent of the online population in North America. Skype appears most popular in Asia Pacific, reaching 26 percent of the region’s IM user population."
Saturday, April 08, 2006
Ad measurement using cell phones
The WSJ with an interesting piece on high tech ad measurement methodologies, including details of Integrated Media Measurement, a new company that is using specially adapted mobile phones to track media exposure.
Via textually.org
Via textually.org
Wednesday, April 05, 2006
US Census Bureau to collect data using MS Windows Mobile 5 devices
Mark Deakin reports in his blog that the US Census Bureau has ordered 500,000 Windows Mobile 5 devices for door-to-door data collection during the 2010 census.
Interesting... a boost for mobile data collection?
More info in this IHT briefing here: http://www.iht.com/articles/2006/04/04/business/techbrief.php
Interesting... a boost for mobile data collection?
More info in this IHT briefing here: http://www.iht.com/articles/2006/04/04/business/techbrief.php
Monday, April 03, 2006
Ban The Seal Hunt: TXT "Ban It"
From Justin Oberman's blog at the Personal Democracy Forum:
"As the seal hunting season opens the International Fund for Animal Welfare (IFAW) is launching a major campaign at stopthesealhunt.com and on cell phones all across the UK. Starting yesterday, IFAW launched advertisements, like the one showed above in the Sunday Mirror and has already received well over 10, 000 responses which, according to Jed Alpert, CEO of Politxt (the political arm of his Rights-Group media) the company responsible for the back end technology of the campaign, is an unbelievable response rate for a newspaper ad."
Full post in title link.