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Thursday, March 17, 2005
Phonetags on BBC 6 Music
Yesterday, a team from BBC Radio showed how it allowed listeners to "tag" songs using their cell phones - thanks to Phonetags - and they pointed out how this information helps to organize songs in different ways -- suggesting new playlists for DJs, but also helping people find other songs, albums, or shows of interest.
Wednesday, March 16, 2005
Party like it's 1999... (or thereabouts)
It's been a long road, but WAP is finally living up to its initial hype.
It's hard to avoid WAP these days. From media companies and retailers to Web agencies and mobile services companies, WAP site development is a hot topic. Many in the industry believe 2005 is the year WAP content will really take off in the UK, offering the next opportunity after the premium SMS gold rush. Although the operator portals will continue to play a significant role in WAP usage, the off-portal mobile Internet is also an increasingly fertile breeding ground.That the once-derided protocol is on the ascendant is of course down to the maturity of both handsets and networks, with high-spec colour phones and fast GPRS networks leading to a, finally, compelling user experience. The numbers speak for themselves. The Mobile Data Association recorded 13.3 billion WAP page impressions in the UK last year up to November. In the words of Bango's vice president of alliances and marketing Anil Malhotra, "consumers are surfing and spending."
Sometimes it feels like 2000 all over again. Back then, Web agencies were all launching mobile divisions to concentrate on WAP sites, only to shortly shut them down once the clouds of WAP hype cleared. Now it's all starting to happen again, only this time the audience is there to support it.
Monday, March 14, 2005
AOL unveils set of new mobile services
According to InfoWorld, the services are being made available to carriers, and include:
- An extension of the Instant Pictures feature for AOL Instant Messenger (AIM), so that users can send pictures from the AIM interface on their PCs to mobile AIM users and to mobile users who don't use AIM as well. This functionality is enabled by AOL's Multimedia Messaging System server. Previously, AIM users could only transmit pictures among PCs.- Two new MapQuest features. One is called Find Me and uses GPS (Global Positioning System) technology to let users determine their location, get maps, obtain driving directions and find nearby sites, such as restaurants. The other one is called Traffic, which lets users obtain real-time traffic information for 90 metropolitan areas in the U.S.
- A redesigned mobile portal with a new interface that simplifies access to AOL Mail and other AOL services.
- New premium services, including mobile access for the You've Got Pictures service to let AOL members tap into their digital photo albums, and share, download and print pictures; a mobile version of Radio@AOL for tuning in to the service's radio stations; a mobile version of AOL CityGuide, which provides entertainment information for 317 geographical areas; and a new mobile version of Moviefone, to search for movie show times and purchase tickets from the mobile devices.
As ever, full story in the title link..
Yahoo! and AOL IM on Blackberry
Mobile e-mail specialist Research In Motion (RIM) is jumping on the instant messaging (IM) bandwagon with agreements to deliver messaging services through partners Yahoo and America Online.
Full article in link above.
Thursday, March 10, 2005
Stuart Henshall lauches SkypeJournal
So I'm switching on the “Skype Journal”, independent news, views and support for the Skype community. A developer community is already growing up rapidly around Skype. Along with hardware manufacturers this industry needs a vehicle to grow the total market. Concurrently Skypers need information and all want to learn new ways to go Skype.
Thursday, March 03, 2005
Camera phone marketing campaigns
Big advertisers are starting to turn to camera cell phones as the latest way to reach consumers.
In the same entry, a link to some older marketing campaigns featuring camera phones.
Tuesday, March 01, 2005
J.M. Weston's Cell Phone Campaign
Luxury men's shoemaker J.M. Weston has launched an MMS campaign in France, teaming up with wireless tech solution company Phonevalley.
Weston is offering it's opt-in customers, pictures of it's latest limited edition models sent straight to their handsets and reply to any questions they may have by SMS.
Looks like the luxury market is wising up to potential of cell phones as a marketing tool.