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Tuesday, November 30, 2004
Mobile Marketing Poised to Take Off (Again)
Russell at the Mobile Technology Weblog talks about an article on Mobile Marketing by David Fuller at commpiled.com.
Saturday, November 27, 2004
Mobile gaming takes off in India
From the BBC:
The Indian mobile gaming market is expected to generate about $26m (£13.8m) by the end of 2004, according to market analysts In-Stat/MDR.
In October, mobile phone users grew by 1.4 million to 44.9 million, overtaking the number of landlines, said the Telecom Regulatory Authority of India.
Analysts say cheap rates and a huge youth market is driving the market.
India has a large population of under-25s, and many in urban areas are fast adopting mobiles as must-have gadgets.
MMS advertising campaign
From Russell's Mobile Technology Weblog, a mention of a "MMS casting" advertising campaign run by Italian operator TIM.
Friday, November 26, 2004
China Telecom Tests Instant Messaging Service
From chinatechnews.com:
China Telecom in Guangdong is testing an instant messaging product called Kao Mi (pinyin for "Call Me") across the province and intends to soon popularize the product nationwide.
Tom Online last week launched a similar China-wide partnership with Skype, a Scandanavian provider of instant messaging and voice solutions.
Similar to China-based QQ and Microsoft's MSN service, Kao Mi can be used to send text messages, files and has video-based functions. But different from the QQ and MSN, Kao Mi also can be used to communicate with fixed phones and Little Smart phone users. This is similar to the type of services Skype has planned to unveil soon to users in China.
Re. the TOM/Skype deal mentioned above by chinatechnews, you can read Skype's press release here.
China Telecom in Guangdong is testing an instant messaging product called Kao Mi (pinyin for "Call Me") across the province and intends to soon popularize the product nationwide.
Tom Online last week launched a similar China-wide partnership with Skype, a Scandanavian provider of instant messaging and voice solutions.
Similar to China-based QQ and Microsoft's MSN service, Kao Mi can be used to send text messages, files and has video-based functions. But different from the QQ and MSN, Kao Mi also can be used to communicate with fixed phones and Little Smart phone users. This is similar to the type of services Skype has planned to unveil soon to users in China.
Re. the TOM/Skype deal mentioned above by chinatechnews, you can read Skype's press release here.
Wednesday, November 24, 2004
SMS is Passé — Get Ready for the MIM Revolution
Via HaAretz and eWeek, an article on IM adoption on mobile phones.
Tuesday, November 16, 2004
Heineken Taps Mobile Marketing
via 160characters.org:
A recently concluded two month campaign in Thailand for Heineken produced a participation rate of more than 17%.
A recently concluded two month campaign in Thailand for Heineken produced a participation rate of more than 17%.
Wednesday, November 10, 2004
Italian opposition wins decisive vote thanks to SMS
from La Repubblica, via textually.org
Tuesday, November 09, 2004
Ad agencies sound alert over the mobile phone generation
From FT.com
Valerie Accary, managing director for multinational clients at BBDO Europe, says her study suggests young people like brands that give them “new experiences all the time”. The implication is that ad campaigns must surprise to succeed.
Churning out all these advertising campaigns and constantly retooling brands will be hard work for marketers and could put pressure on their profit margins.
But there appears to be little alternative. Advertisers will have to keep moving if they want to reach young people who no longer knock on the front door but wait at the corner, playing with the keypads on their mobile phones.
Valerie Accary, managing director for multinational clients at BBDO Europe, says her study suggests young people like brands that give them “new experiences all the time”. The implication is that ad campaigns must surprise to succeed.
Churning out all these advertising campaigns and constantly retooling brands will be hard work for marketers and could put pressure on their profit margins.
But there appears to be little alternative. Advertisers will have to keep moving if they want to reach young people who no longer knock on the front door but wait at the corner, playing with the keypads on their mobile phones.
Marketing for the Third Screen
From the New York Times (free subscription required):
Marketers, agencies and technology companies are already working on ways to use the latest cellphone technology to [...] beam their messages to consumers on their cellphone screens, sometimes called the "third screen," after television and computer screens.
Marketers, agencies and technology companies are already working on ways to use the latest cellphone technology to [...] beam their messages to consumers on their cellphone screens, sometimes called the "third screen," after television and computer screens.
M-commerce morphs
Thursday, November 04, 2004
Exit Polls Come Under Post-Election Criticism
via Yahoo!News
Tuesday, November 02, 2004
AOL IM search?
From "AOL eyes personal search", via InfoWorld:
Another area that Dulles, Virginia-based AOL is looking to extend search is towards its AIM instant messaging service. "We're innovating in every way you can imagine with respect to search," he said. "We're leaders in the instant messaging market and there should be some significant offerings there" in the future.
Another area that Dulles, Virginia-based AOL is looking to extend search is towards its AIM instant messaging service. "We're innovating in every way you can imagine with respect to search," he said. "We're leaders in the instant messaging market and there should be some significant offerings there" in the future.
Zogby International SMS poll
Polling firm Zogby International and Rock The Vote conduct a text-message poll of voters with mobile phones as their primary phone.
Full news item from Zogby at the link above.
See also this news.com report on the same survey:
Young cell phone users behind Kerry
Full news item from Zogby at the link above.
See also this news.com report on the same survey:
Young cell phone users behind Kerry