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Friday, November 02, 2007
Google announces OpenSocial
Google announced their OpenSocial API yesterday - making it a competitor to Facebook in the API/apps stakes. This API makes it possible to build applications for most of the major social networking sites (see here for a full list of launch partners, including MySpace) without having to re-write things for each site.
In turn, this means we should be able to integrate GMI panel management and recruitment features into all these sites, using just one application (with some CSS and UI tweaks for each of the sites) in the same way my facebook prototype works.
Below is the video from Google Campfire One, introducing OpenSocial. It's long, but contains tons of demos, so well worth a look.
In turn, this means we should be able to integrate GMI panel management and recruitment features into all these sites, using just one application (with some CSS and UI tweaks for each of the sites) in the same way my facebook prototype works.
So if you're after finding business people, deploy your panel app to LinkedIn, if you're after youth panels go for Bebo, etc. etc.. all with that one set of technology (the yet-to-be-built-but-watch-this-space GMI NetPanel2 -> OpenSocial integration).
Of course, you'll need context, common interest etc. to be able to build these kinds of communities, but surely it makes much more sense to integrate into existing networking sites (after all, that's where the people are already), rather than develop and build up your own brand- or research-specific social networking clone? And that integration has just become a whole lot easier.
Below is the video from Google Campfire One, introducing OpenSocial. It's long, but contains tons of demos, so well worth a look.
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