blog.msurveys.com

Following on from my post about Google's OpenSocial announcement I've finally sat down to play with it, and implemented a bare-bones panel management app in the same vein as my Facebook prototype.

Again, this panel management and recruitment functionality could (and typically probably would) be part of some more specific, interest- or community-based application, which can then be embedded into pretty much any social networking site, including MySpace and Bebo once they fully start supporting it (full list of OpenSocial partners here).

For now, Ning and Orkut have implemented sandbox areas for OpenSocial, so I've taken some screenshots of both - remember this is the same OpenSocial/NetPanel2 application, just embedded in different social networking sites. The actual functionality is the same as the Facebook prototype, i.e. when a user adds the application to their profile, they get automatically added to the panel in GMI's NetPanel2, and as panel owner you can then communicate with your users through the embedded app, including sending survey invites, handling and redeeming incentives, etc. etc.

Here's two screenshots showing the application on Ning, the initial screen telling the user that there's a new survey, and the survey screen with the list of surveys and the link to take part.



... and here's the exact same two screens, but this time embedded in Orkut rather than Ning:



So... the combination of GMI's NetPanel2 and Google's OpenSocial allows for market research panel recruitment and management functionality to be embedded inside specific applications targetted at pretty much all the major social networking sites. Am I the only one that thinks this could be powerful stuff?