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Tuesday, September 11, 2007
Integrating GMI's panel management software into Facebook
I recently had a thought about using Facebook for panel recruitment and engagement - a lot of what GMI's panel management software offers could actually be embedded into Facebook through using the GMI NetPanel2 web services in conjunction with the Facebook platform API. A couple of evenings later, and I have this:
Rather basic at the moment, but the beginnings of GMI NetPanel2/Facebook application integration...
*Update*: I improved on the layout a bit, so now different panel functions appear in the original Facebook style tabs. The more I play with this, the clearer it becomes that survey panel management can really be embedded deeply inside Facebook, both in terms of look and feel, and functionality.
What this means is that instead of creating panelist portal websites or similar recruitment efforts, we can develop a Facebook application for a given panel/community you want to build. When a facebook users adds the application to their profile, they're automatically being added to the panel through the NetPanel2 software, and from there you can allocate surveys to all or a subset of your Facebook users - and the links to complete these surveys will appear on the application canvas and optionally on their profile pages.
In short, I think this could be a useful way for a market research company or consumer brand to recruit and interact with Facebook users. Agree?
Rather basic at the moment, but the beginnings of GMI NetPanel2/Facebook application integration...
*Update*: I improved on the layout a bit, so now different panel functions appear in the original Facebook style tabs. The more I play with this, the clearer it becomes that survey panel management can really be embedded deeply inside Facebook, both in terms of look and feel, and functionality.
What this means is that instead of creating panelist portal websites or similar recruitment efforts, we can develop a Facebook application for a given panel/community you want to build. When a facebook users adds the application to their profile, they're automatically being added to the panel through the NetPanel2 software, and from there you can allocate surveys to all or a subset of your Facebook users - and the links to complete these surveys will appear on the application canvas and optionally on their profile pages.
In short, I think this could be a useful way for a market research company or consumer brand to recruit and interact with Facebook users. Agree?
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I think you've found the right end of using Facebook for surveys here. I've previously thought about it in terms of use for recruitment (e.g. ask all the people in a group about something to join a survey then use an FB app to pre-fill part of it) but its dodgy from the point of view of the Facebook terms of service.
Because the panel is very much opt-in it works, people might add your app. Theres some more interesting possibilities with the surveys themselves but its a long piece of string.
Because the panel is very much opt-in it works, people might add your app. Theres some more interesting possibilities with the surveys themselves but its a long piece of string.
Facebook also has an application called "(fluff)Friends." People can download this application and earn "munny" by petting other pets as well as taking online surveys, which are hosted by Peanut Labs. At the moment, there are approx 201,000 active users of this Facebook application.
# posted by 
: 2:50 PM
: 2:50 PM
*coincidence? I found my way here from FaceBook and in the "Recent Viewers" pane see Dan Keldsen, another FB friend"
Thanks for this link to GMI ... but I have to say, after having crawled there site, I didn't see anything about NetPanel2 ... perhaps I got the wrong impression, but I saw nothing there that seemed ready to integrate with FB or Orkut.
FWIW: I'm thinking that something like "panels" may be a good way of increasing engagement of interested community with NGOs.
Thanks for this link to GMI ... but I have to say, after having crawled there site, I didn't see anything about NetPanel2 ... perhaps I got the wrong impression, but I saw nothing there that seemed ready to integrate with FB or Orkut.
FWIW: I'm thinking that something like "panels" may be a good way of increasing engagement of interested community with NGOs.
Hi Ben,
there's more info on GMI's panel management software here: http://www.gmi-mr.com/net-mr/panel-management-software.php
You're right though, this is not "ready to integrate" out of the box, these would be done as custom solutions. What I tend to do here is to create some prototypes and proof-of-concepts, and see if there is interest out there to run with it and develop further..
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there's more info on GMI's panel management software here: http://www.gmi-mr.com/net-mr/panel-management-software.php
You're right though, this is not "ready to integrate" out of the box, these would be done as custom solutions. What I tend to do here is to create some prototypes and proof-of-concepts, and see if there is interest out there to run with it and develop further..
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