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Thursday, February 01, 2007
Vizu gets funding
via StartupSquad:
"Vizu, provider of market research through web polls network, has raised $2.9 million in the Series B round of funding. The funding round was led by Draper Fisher Jurvetson who contributed $1.5 million. Vizu has been aggressively building up its premier service Vizu Answers which enables market research through web polls distributed around the Vizu site network. As a publisher or blogger you can sign up for the service, run a site characterization poll, and then Vizu will start running contextual polls on your site."
It's quite an interesting idea - they're using web sites and blogs, each with their unique target audience, as a way to distribute polls. So instead of profiling respondents, they profile the sites and blogs where polls are placed.
Obviously this is more efficient, but it will be interesting to see how this works out in reality - is it really any different from how the majority of web surveys were deployed back in the nineties - basically identifying some popular web sites whose audience match the respondents you're looking for, and then paying them for hosting popup windows to your survey? Are embedded widgets just the popups of the 21st century?
"Vizu, provider of market research through web polls network, has raised $2.9 million in the Series B round of funding. The funding round was led by Draper Fisher Jurvetson who contributed $1.5 million. Vizu has been aggressively building up its premier service Vizu Answers which enables market research through web polls distributed around the Vizu site network. As a publisher or blogger you can sign up for the service, run a site characterization poll, and then Vizu will start running contextual polls on your site."
It's quite an interesting idea - they're using web sites and blogs, each with their unique target audience, as a way to distribute polls. So instead of profiling respondents, they profile the sites and blogs where polls are placed.
Obviously this is more efficient, but it will be interesting to see how this works out in reality - is it really any different from how the majority of web surveys were deployed back in the nineties - basically identifying some popular web sites whose audience match the respondents you're looking for, and then paying them for hosting popup windows to your survey? Are embedded widgets just the popups of the 21st century?
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