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Thursday, February 01, 2007
Ogilvy teams up with Technorati to tap into blogs
research-live.com reports that "Technorati is partnering with Ogilvy to help the marketing services agency monitor online word-of-mouth".
This area is slowly getting more crowded, with the recent launch of BuzzLogic competing with existing services such as Nielsen BuzzMetrics.
Thinking about it, it seems obvious to try and partner with one of the major blog tracking services, so I wonder if this will give Ogilvy an edge over the existing services? What can a partnership with Technorati deliver that Nielsen or BuzzLogic can't?
This area is slowly getting more crowded, with the recent launch of BuzzLogic competing with existing services such as Nielsen BuzzMetrics.
Thinking about it, it seems obvious to try and partner with one of the major blog tracking services, so I wonder if this will give Ogilvy an edge over the existing services? What can a partnership with Technorati deliver that Nielsen or BuzzLogic can't?
Techorati Tags (a little self-referential today):