blog.msurveys.com

I've just come across an interesting site, completely by accident (following some referrer links from my latest BBC twitter experiments - twitter itself being a worthy subject for a post here, but just haven't found the time yet):

Laneo, an organisation aimed at eco-conscious outdoor enthusiasts, that appears to put questionnaires and surveys at the center of their activities. In their own words:

- You answer questionnaires about your outdoor activities. We compile research reports.
- Organizations purchase our research reports. We donate the money to eco-cleanups.
- You vote which eco-cleanups get the donations. We report their progress to you.
- You get a cleaner planet to play in.

They describe their idea as...

"We believe the idea of being able to change the planet, simply by giving your opinion is very influential. When people are given an opportunity to be heard, they have incredible power to produce positive and lasting change.

Our members change the health of our planet, simply by donating their opinions and insights on products, services, events, materials, processes and other components of the outdoor sports industry.

We collect and analyze the data into comprehensive research reports and make them available for sale. Proceeds from the sale of the research reports are then donated to organizations cleaning up and repairing nature, especially areas used by outdoor enthusiasts. And members get to vote how donations are distributed and what strategic direction the organization takes.

Members also have opportunities to win free sports gear, test newly released equipment, and purchase exclusive products and services via our online store with proceeds going to protecting outdoor areas. And to ensure that they are conscious of what's available to them, members can use our online Green Label Directory to find products, services, and race events that we have reviewed and certified as eco-friendly."

Having a soft spot both for green issues and outdoor activities, this is intriguing.. an alternative to the usual (more selfish) survey panel communities, with an eco spin. I signed up, just to see how it will all work out.. I'd love this to succeed!

Via Le Blog à Ollie