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Thursday, December 21, 2006
MR waking up to mobile - roundup
Over the last few weeks, I've seen a number of press and news releases announcing mobile survey solutions.
Only today, Research Magazine reports on Greenfield's effort called Text2Express. This comes a week after announcing OTX's partnership with The N and MBuzzy. Both these efforts appear to be US-based only.
In the UK, Lightspeed launched a mobile panel (on a pilot basis) back in November, and Embrace Mobile suddenly got a fair amount of publicity, and expanded into the US by opening an office in the Bay area. To my knowledge Embrace Mobile are working with a number of MR software companies, integrating their mobile survey data collection platform with the existing web survey/panel software by these companies.
This is of course not meant to be an exhaustive list of what's on offer, but just a roundup of the buzz I've been hearing recently. Feel free to leave a comment if you've come across any other interesting news in this area.
Only today, Research Magazine reports on Greenfield's effort called Text2Express. This comes a week after announcing OTX's partnership with The N and MBuzzy. Both these efforts appear to be US-based only.
In the UK, Lightspeed launched a mobile panel (on a pilot basis) back in November, and Embrace Mobile suddenly got a fair amount of publicity, and expanded into the US by opening an office in the Bay area. To my knowledge Embrace Mobile are working with a number of MR software companies, integrating their mobile survey data collection platform with the existing web survey/panel software by these companies.
This is of course not meant to be an exhaustive list of what's on offer, but just a roundup of the buzz I've been hearing recently. Feel free to leave a comment if you've come across any other interesting news in this area.
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