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Sunday, November 19, 2006
MR agency in Second Life
I had the pleasure of chatting to Pebbles Hannya in Second Life the other day. In RL, she works for Market Truths, a smallish MR agency. They have recently started building a research panel inside Second Life. From a notecard describing the panel:
"Our Research Panel is made up of Second Life residents who have opted in to receiving invitations from us to participate in surveys and other types of research (e.g., interviews or focus groups) in exchange for some L$ and the opportunity to help improve aspects of Second Life that they care about.
Those who join the panel are asked to complete a preference form indicating what topics they are willing to be surveyed or interviewed about, and the maximum frequency with which they want to be invited to participate in research. We select residents from this list from time to time and ask them to participate in research projects on particular topics. We issue invitations by sending out notecards."
More info, including a Slurl/teleport to their SL location is at http://sl.markettruths.com.
This is an interesting start, although according to Pebbles they are so far using "normal" web surveys for data collection, rather than in-world surveying. Maybe this will change in future - I still believe there's incredible potential for survey technology/ data collection in Second Life itself, which will go beyond the usual web surveys - see my previous posts and in-world survey prototype..
But nonetheless, it's great to see the first (to my knowledge at least) market research agency starting work in Second Life!
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"Our Research Panel is made up of Second Life residents who have opted in to receiving invitations from us to participate in surveys and other types of research (e.g., interviews or focus groups) in exchange for some L$ and the opportunity to help improve aspects of Second Life that they care about.
Those who join the panel are asked to complete a preference form indicating what topics they are willing to be surveyed or interviewed about, and the maximum frequency with which they want to be invited to participate in research. We select residents from this list from time to time and ask them to participate in research projects on particular topics. We issue invitations by sending out notecards."
More info, including a Slurl/teleport to their SL location is at http://sl.markettruths.com.
This is an interesting start, although according to Pebbles they are so far using "normal" web surveys for data collection, rather than in-world surveying. Maybe this will change in future - I still believe there's incredible potential for survey technology/ data collection in Second Life itself, which will go beyond the usual web surveys - see my previous posts and in-world survey prototype..
But nonetheless, it's great to see the first (to my knowledge at least) market research agency starting work in Second Life!
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