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Tuesday, November 21, 2006
Less than one-fifth of teenagers use e-mail for communication
From IT Facts:
"Less than one-fifth of people aged 13-17 use e-mail as their primary communication method with friends, compared with nearly 40% of adults aged 25-54. At the same time, more than one-third of online teens rely primarily on instant messaging to communicate with friends while just 11% of adults aged 25-34 favor this method, Parks Associates says."
I'm always surprised that the MR industry hasn't started to make use of IM as a means of survey invites or even delivering surveys themselves via IM, especially when dealing with teenagers and young people. There's been some movement on the mobile/ SMS side of things recently, but not much I'm aware of that relates to IM.
"Less than one-fifth of people aged 13-17 use e-mail as their primary communication method with friends, compared with nearly 40% of adults aged 25-54. At the same time, more than one-third of online teens rely primarily on instant messaging to communicate with friends while just 11% of adults aged 25-34 favor this method, Parks Associates says."
I'm always surprised that the MR industry hasn't started to make use of IM as a means of survey invites or even delivering surveys themselves via IM, especially when dealing with teenagers and young people. There's been some movement on the mobile/ SMS side of things recently, but not much I'm aware of that relates to IM.
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