msurveys.com
instant messaging
SMS/mobile
avatars
Second Life
blog
about msurveys.com
subscribe
Friday, November 03, 2006
Brands in Second Life Missing Out on Fundamental Element
A nice piece by Linda Zimmer, arguing that brands in Second Life have yet to take advantage of some of the basic communication tools in that world, namely creating groups:
"Groups are a short-hand to reputation in Second Life, they are the equivalent of the three-second first impression. They are a big part of in-world identity.
More importantly for brands, it is also the “opt-in” mechanism in Second Life. Just like an opt-in email list, people join groups to keep up on what’s going on with like-minded people. They want to know when events are happening and people are gathering. They can instant message an entire group when online and arrange “flash mobs.” They shout out help to group members. Group notices posted by the administrator of the group often wind up in real world email boxes when people are offline. It is a bridge between real world and Second Life."
Full post in the title link.
"Groups are a short-hand to reputation in Second Life, they are the equivalent of the three-second first impression. They are a big part of in-world identity.
More importantly for brands, it is also the “opt-in” mechanism in Second Life. Just like an opt-in email list, people join groups to keep up on what’s going on with like-minded people. They want to know when events are happening and people are gathering. They can instant message an entire group when online and arrange “flash mobs.” They shout out help to group members. Group notices posted by the administrator of the group often wind up in real world email boxes when people are offline. It is a bridge between real world and Second Life."
Full post in the title link.
Techorati Tags: