blog.msurveys.com

Blyk (in their own words) are "... a pan-European free mobile operator for young people, funded by advertising, [...] launching first in the UK market in mid-2007, with other markets to follow. Blyk is an innovative mobile media channel for advertisers. We offer brands an opportunity for direct engagement with a young audience with real-time feedback."

In a recent blog post, they are laying out their mobile marketing vision (emphasis mine):

"For decades marketeers have been dreaming of a medium that has the distribution effect of broadcast, targeting capabilities of direct marketing and interactivity found with the internet. And now it’s here.

But are you ready, marketeer?

You will get feedback. What’s good and what’s not. You will be told how to develop your offering, products and services. And the feedback comes directly from your customers, real-time. Not from traditional market research.

Are you ready to co-develop your products? Can you change your campaign within two hours, if it doesn’t work? How will you have this dialogue with Blyk users? How will you respond to the feedback?"

This is of course the subject of the various Research 2.0 discussions going on in many places at the moment - and Blyk could be another (powerful, because mobile and aimed at the young) channel for companies getting real-time feedback without the use of traditional surveys and MR agencies. Always assuming that the concept of ad-funded mobile phones/networks actually works, which remains to be seen.

You can read the full Blyk blog post by clicking the above title link.