Monday, September 11, 2006

Steve Rubel on Wikipedia and Brand search results

Steve Rubel posts an interesting piece on Wikipedia's impact on brands, noting that...

"Wikipedia articles on the top 100 advertisers in the U.S. are consistently among the most highly ranked pages in Google on direct searches. This is according to an informal study I have conducted over the past week. The study was compiled by simply taking the largest 100 advertisers from AdAge, entering them into Google and then tallying the results.

Question to marketers: Do you know what Wikipedia says about you?"

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