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Wednesday, May 24, 2006
Telephia Launches Mobile TV User Panel
via MocoNews:
"Telephia, a performance measurement company for the mobile industry, has launched a mobile television user panel, which will measure the attitudes and behaviors of the mobile TV audience. Telephia will begin by tracking users of the current unicast-based services (for instance, the MobiTV-based offerings on Sprint and Cingular Wireless, and Verizon’s V CAST service)."
"Telephia, a performance measurement company for the mobile industry, has launched a mobile television user panel, which will measure the attitudes and behaviors of the mobile TV audience. Telephia will begin by tracking users of the current unicast-based services (for instance, the MobiTV-based offerings on Sprint and Cingular Wireless, and Verizon’s V CAST service)."