msurveys.com
instant messaging
SMS/mobile
avatars
Second Life
blog
about msurveys.com
subscribe
Monday, October 10, 2005
ITV launches mobile phone ad initiative
From NMA, via textually.org:
"ITV is planning to launch to a major new advertiser-focused initiative that will allow viewers to use their mobile phones to interact with on screen commercials.
The UK's largest commercial broadcaster has formed a partnership with Mobile Interactive Group (MIG) to extend its existing 'beyond the spot' proposition to include wireless solutions.
ITV is now able to offer its advertiser customers a range of 'interactive mobile' services aimed at helping them enhance the effectiveness of their 30-second spots across its network of TV channels.
Using MIG's existing production, implementation and reporting system, the broadcaster will allow brands to run text-based competitions, offer product samples and deliver mobile vouchering at a discount."
"ITV is planning to launch to a major new advertiser-focused initiative that will allow viewers to use their mobile phones to interact with on screen commercials.
The UK's largest commercial broadcaster has formed a partnership with Mobile Interactive Group (MIG) to extend its existing 'beyond the spot' proposition to include wireless solutions.
ITV is now able to offer its advertiser customers a range of 'interactive mobile' services aimed at helping them enhance the effectiveness of their 30-second spots across its network of TV channels.
Using MIG's existing production, implementation and reporting system, the broadcaster will allow brands to run text-based competitions, offer product samples and deliver mobile vouchering at a discount."