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Thursday, July 28, 2005
Teens and Technology (New PEW report)
A new study on American teens, full title "Teens and Technology: Youth are Leading the Transition to a Fully Wired and Mobile Nation", has been released by PEW Internet. It yet again shows how prevalent IM is among the young - a few excerpts below, a pdf of the summary findings can be downloaded from PEW Internet (see title link).
Teens who participated in focus groups for this study said that they view email as something you use to talk to “old people,” institutions, or to send complex instructions to large groups. When it comes to casual written conversation, particularly when talking with friends, online instant messaging is the clearly the mode of choice for today’s online teens.
Instant messaging has become the digital communication backbone of teens’ daily lives. About half of instant-messaging teens — or roughly 32% of all teens — use IM every single day. As the platforms for instant messaging programs spread to cell phones and handheld devices, teens are starting to take textual communication with them into their busy and increasingly mobile lives. IM is a staple of teens’ daily internet diet and is used for a wide array of tasks — to make plans with friends, talk about homework assignments, joke around, check in with parents, and post “away messages” or notices about what they are doing when they are away from their computers.
- 75% of online teens — or about two-thirds of all teenagers — use instant messaging, compared to 42% of online adults.
- 48% of teens who use instant messaging say they exchange IMs at least once every day.
Teens who participated in focus groups for this study said that they view email as something you use to talk to “old people,” institutions, or to send complex instructions to large groups. When it comes to casual written conversation, particularly when talking with friends, online instant messaging is the clearly the mode of choice for today’s online teens.
Instant messaging has become the digital communication backbone of teens’ daily lives. About half of instant-messaging teens — or roughly 32% of all teens — use IM every single day. As the platforms for instant messaging programs spread to cell phones and handheld devices, teens are starting to take textual communication with them into their busy and increasingly mobile lives. IM is a staple of teens’ daily internet diet and is used for a wide array of tasks — to make plans with friends, talk about homework assignments, joke around, check in with parents, and post “away messages” or notices about what they are doing when they are away from their computers.
- 75% of online teens — or about two-thirds of all teenagers — use instant messaging, compared to 42% of online adults.
- 48% of teens who use instant messaging say they exchange IMs at least once every day.