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Monday, June 27, 2005
Summer Festivals Get Tagged
Via 160characters.org:
Nokia, O2, & Vodafone are using Hypertag to distribute mobile content at UK Festivals this summer
The Wireless festival in Hyde Park, London this week will be the venue for both O2 and Nokia using Hypertag. To enhance their sponsorship of the event O2 is taking wearable Hypertags into the crowds to offer free ringtones and encourage people to visit the O2 bubbles where O2 customers can receive more content and exclusive services.
Full story in the title link.
Nokia, O2, & Vodafone are using Hypertag to distribute mobile content at UK Festivals this summer
The Wireless festival in Hyde Park, London this week will be the venue for both O2 and Nokia using Hypertag. To enhance their sponsorship of the event O2 is taking wearable Hypertags into the crowds to offer free ringtones and encourage people to visit the O2 bubbles where O2 customers can receive more content and exclusive services.
Full story in the title link.