Tuesday, November 09, 2004
Marketing for the Third Screen
From the New York Times (free subscription required):
Marketers, agencies and technology companies are already working on ways to use the latest cellphone technology to [...] beam their messages to consumers on their cellphone screens, sometimes called the "third screen," after television and computer screens.
Marketers, agencies and technology companies are already working on ways to use the latest cellphone technology to [...] beam their messages to consumers on their cellphone screens, sometimes called the "third screen," after television and computer screens.
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