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    Wednesday, October 27, 2004

    Mobile Coupons For US Election Voters

    From 160characters.org:

    A Califorian newspaper is using SMS for instant polling in the presidential election with participants receiving mobile coupons for a meal at a local restaurant.

    The Bakersfield Californian newspaper and its television partner, CBS affiliate KBAK-TV (29 Eyewitness News), are using text messaging because traditional opinion polls target land-line phones, potentially excluding voters that are not at home or in the office during the brief time pollsters’ calls are made.

    For full story follow the above link.


    permalink | posted by Mario @ 8:12 AM
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