Sunday, September 19, 2004

Is polling skewed by missing cell phones?

From SmartMobs:

A question for the blogosphere: I'm hearing rumors that US presidential election polls are way off, since they're not touching cell phones. I can't get a good piece on this yet, though. All I can find are opinion columns, a few notes in other places, and descriptions of pollsters being blocked from calling mobile users.

If this is true, and a real problem, how do we integrate mobile phone telephone into building pictures of public opinion? What applications have emerged which let us do that? If we don't, how far off are poll results?

Click above for link/comments at SmartMobs, and an interesting take on the subject here: The polls may be dying